Logo Sultan blanc sur fond bordeaux foncé

Sultan — Authenticity at the heart of taste

At Sultan, we believe that culinary tradition can go hand in hand with the modern requirements of food professionals. That is why we offer a wide range of authentic products, rigorously selected, intended for grocers, restaurateurs, wholesalers, and actors in the agri-food sector looking for an irreproachable quality-price ratio.

The Sultan universe:
Authenticity & Quality

Since its creation, Sultan has established itself as a leading reference in ethnic food products. Balancing tradition and modernity, the brand celebrates exotic flavors while adhering to the highest quality standards.

Imported and distributed in Europe by Damane Europe, Sultan benefits from an efficient logistics network that ensures freshness, availability, and traceability for all its professional clients: wholesalers, grocers, supermarkets, and restaurateurs.

Cuiseur à vapeur traditionnel en acier inoxydable utilisé pour la préparation des produits Sultan
Ancienne boîte de conserve Sultan posée sur une table avec une feuille de menthe à côté

A Story of Taste

Since 1936, Sultan Tea has embodied the history of tea in Morocco. Now a true national emblem, Sultan Tea is the result of over 80 years of expertise, precision, and passion.

Founded by Hadj Hassan Raji, this market pioneer has passed through generations, continuously refining the art of selecting and blending the finest teas. Even today, Sultan experts travel across the country to enrich their know-how with the most authentic regional recipes.

Two workers picking tea leaves in a green tea field

To meet the expectations of a constantly evolving market, Sultan Tea has managed to combine tradition and innovation. Its new ultra-modern factory, the largest in the world for green tea, illustrates this ambition: to offer consistent quality on a large scale.

Thanks to passionate teams, continuous research into new flavors, and controlled distribution – particularly via Damane Europe – Sultan continues to spread the excellence of Moroccan tea internationally.

Sultan Tea Factory sign with logo and crown
Sultan Moroccan Tea green box with a glass cup filled with tea on a patterned table
Sultan Tea boxes with a glass cup filled with tea and a traditional teapot on a patterned table
Stacked Sultan Tea boxes with a glass cup of tea and tea bag on a patterned table
Wooden box filled with Sultan Tea packets on a patterned table

New Products

Discover our latest added references

SULTAN ICE TEA TROPICAL 33CL X 24

SULTAN ICE TEA TROPICAL 33CL X 24

Sultan Tropical Ice Tea is a refreshing iced drink with an exotic and fruity taste, for a unique tropical experience.

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SULTAN ICE TEA GINGER 33CL X 24

SULTAN ICE TEA GINGER 33CL X 24

Sultan Ginger Ice Tea offers a refreshing iced drink with a spicy touch, providing an original and energizing flavor.

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SULTAN ICE TEA PINK APPLE 33CL X 24

SULTAN ICE TEA PINK APPLE 33CL X 24

Sultan Pink Apple Ice Tea is a fruity and refreshing iced drink, with a sweet and slightly tangy pink apple taste.

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SULTAN ICE TEA PEACH 33CL X 24

SULTAN ICE TEA PEACH 33CL X 24

Sultan Peach Ice Tea offers a sweet and refreshing iced drink with a delicate peach aroma.

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SULTAN SUGAR INGOT NO.2 ORIGIN MOROCCO

SULTAN SUGAR INGOT NO.2 ORIGIN MOROCCO

Large sugar loaves that make dosing easier while adding a traditional touch to your tea or coffee break.

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AUTHENTIC MOROCCAN TEA INFUSION 20 SACHETS

AUTHENTIC MOROCCAN TEA INFUSION 20 SACHETS

Sultan, Morocco’s No.1 tea brand, offers a must-have from the oriental tea section: Moroccan green tea in tea bags, combining authenticity, quality, and convenience.

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SULTAN TEA CHAARA 4011 200G

SULTAN TEA CHAARA 4011 200G

Sultan, Morocco’s No.1 tea brand, combines over 80 years of expertise with excellent value for money. Produced in our factory in Morocco, our teas guarantee authenticity and quality.

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SULTAN TEA AL AMBAR 200G

SULTAN TEA AL AMBAR 200G

Sultan, Morocco’s No.1 tea brand, combines over 80 years of expertise with excellent value for money. Produced in our factory in Morocco, our teas guarantee authenticity and quality.

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